Category: Marketing & Advertising

Hasn’t your direct mail marketing strategy yielded the results expected? You aren’t alone. Like many other agents, you probably read a couple of online articles about how direct mailers can make a big comeback and told yourself, “It’s worth a try.” After your flawless strategy turned out to be a flop and both your efforts […]

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Direct mail marketing has long been used in the real estate industry. There is only one reason for this; direct mail works. High targeting capacity, more brand loyalty and recall, tangibility, and budget-friendliness, are some of the reasons most seasoned agents have direct mail marketing at their disposal.  To the younger generation of agents who […]

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Customer retention is the key to success in real estate. How long could you retain your past clients? What percentage of your former clients have returned to you for their next deal? While almost all home sellers say they’ll work with their former real estate agent again, in reality, only a small percentage of them […]

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Everybody wants his business to grow; sharpening real estate marketing strategies can play a crucial role in achieving this purpose. When selling a property, the majority of sellers prefer to work with a professional real estate agent. Though there is always a market for agents, you shouldn’t neglect to refine and update your real estate marketing […]

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Developing unique, original, and creative real estate marketing solutions that stand out among the rest is not easy, especially when you have to spend most of your time with your clients. On the other hand, excessive repetition causes marketing fatigue. Your business will soon fade into the background if you repeatedly use the same marketing […]

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